Over The Top Ads

OverTheTopAds.com

Over The Top Ads

Over The Top Ads OTT Ads
What is OTT advertising?

Over The Top (OTT) advertising refers to the delivery of ads to smart TVs, smartphones, and tablets. Over The Top ads can include video ads, banner image ads, and or a combination as well as interactive ads. Over The Top Advertising allows advertisers to target: devices, buildings, events, households, neighborhoods or zip-codes with targeted, measurable ads.

 

Examples of Over-The-Top (OTT) Ads Include:

  1. Video ads on streaming services such as Netflix, Hulu, or Amazon Prime Video.

  2. Sponsored content or native ads on social media platforms such as Facebook, Instagram, or Twitter.

  3. In-stream video ads on YouTube or Vimeo.

  4. Interactive display ads on news and media websites.

  5. Connected TV (CTV) ads on smart TVs, gaming consoles, and other internet-connected devices.

  6. Audio ads on podcast platforms such as Spotify or Apple Podcasts.

These are just a few examples of the growing number of OTT advertising opportunities available to marketers.

Here are Some Benefits of Over-The-Top Advertising:

  1. Targeted audience: OTT advertising allows businesses to target specific demographics, such as age, gender, and location, which can be beneficial for local businesses looking to reach a specific audience.

  2. Cost-effective: OTT advertising is often more cost-effective than traditional TV advertising, which can be beneficial for local businesses with limited advertising budgets.

  3. Measurable results: OTT advertising provides measurable results, such as viewability and click-through rates, which can help local businesses track the effectiveness of their advertising campaigns.

  4. Increased engagement: OTT advertising allows local businesses to create interactive ads, such as clickable links or shopping buttons, which can increase engagement and drive sales.

  5. Flexibility: OTT advertising allows local businesses to run their ads on-demand, which means they can be shown at the most opportune time, not just when the ad is scheduled to run.

  6. Real-time data collection: OTT advertising allows local businesses to collect data on how viewers interact with their ads.

 

Top 10 Over The Top Ad Streaming Services:

  1. Netflix
  2. Amazon Prime Video
  3. Disney+
  4. Hulu
  5. YouTube TV
  6. Sling TV
  7. Apple TV+
  8. HBO Max
  9. Peacock
  10. Crunchyroll

    ****Note: The ranking of the top OTT streaming platforms may vary depending on the region and the source. These are some of the most popular streaming platforms in the United States.

Top 10 Over The Top Ad Agencies:

  1. SpotX
  2. Tremor Video
  3. FreeWheel
  4. Teads
  5. BrightRoll
  6. RhythmOne
  7. LiveRamp TV
  8. The Trade Desk
  9. Telaria
  10. Innovid

    ****Note: The ranking of the Top OTT Ad Agencies may vary depending on the region and the source. These are some of the most well-known and reputable OTT ad agencies in the industry. Many of these companies specialize in programmatic (RTB – Real Time Bidding) advertising and provide a variety of solutions for brands and publishers to reach their target audiences on OTT platforms.